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Mud Jeans is a relatively new clothing brand where circularity and socially responsible production are key. The brand chooses to make seasonless but fashionable and high-quality clothing. Inspired by nature, classic styles are updated to today's standards using innovative techniques.

Leader in Denim fabrication

Intending to make the most sustainable jeans in the world, this brand is constantly developing techniques. Examples include:

• Laser technique to create the washed effect reduces the use of chemicals and a lot of heavy manual labor.
• E-Flow - this process saves water, chemicals, and energy. The goal is to make the jeans lighter in color. In addition, the chemicals used can be reused.
• Water filtration: one of our factories uses only rainwater, whereby 95% is reused for subsequent processes.
• Ozone to bleached jeans: Where bleach is usually used to lighten jeans, Mud Jeans uses ozone. Oxygen is converted into ozone. The jeans are moistened and exposed to the ozone, after which the jeans are rinsed. Before the O3 enters the environment, the ozone is converted back into oxygen.
• Stonewash without stone. Through abrasive elements that are attached to the washing machine, a stonewashed effect is created.

Meanwhile, Mudjeans has already done a lot to reduce their negative impact. They have saved more than 550 million liters of water, 1.5 million kilos of CO2, they preserve 160,000 m2 of land per year, and we have saved more than 20,000 pairs of jeans from landfills.

Slim fit Lassen Jeans

In addition to taking into account the environment, they, of course, also just make cool pants. One model is the Lassen jeans, a slim-fit model very suitable for today's fashionable man. The slim legs fall tightly along the upper and lower legs. Made of 75% organic cotton, 20% recycled cotton, and 3% stretch makes these pants a sustainable pair of jeans.

Pair it casually with a white T-shirt. Or neater, with a nice shirt and finish it off with a blazer and a pair of cool sneakers.

Regular fit Dunn jeans

The Dunn jeans from Mud jeans is a wider fitting model. These jeans are available in a Regular fit, giving them more space on the upper and lower legs. Suitable for the man who likes relaxed pants but still wants to look good. The Dun pants are made of organic cotton and recycled cotton with some stretch. This varies by color.

Benefits Mud Jeans:

- Use of Fair factories - means GOTS certified parties where primary and secondary conditions for workers are well established - Circular Economy - Want to get rid of your old jeans? Bring them into MUD jeans, and they will make sure they are shredded into fibers from which new yarn and new cloths are made. - Organic cotton - Only organic cotton is used, which is better for the environment and the people who work with it.

GOTS and B-Corporation

It has already been mentioned GOTS is an international label that monitors the entire chain. From seed to end product. Each step must meet requirements for humanitarian involvement and positive ecological developments.

B-corporation includes companies that meet high verified social and environmental performance, and the goal is to balance profit with the preservation of people and the environment.

Other cool sustainable brands you can pair with this are the sneakers from Greyderlab, shirts from Colorful Standard, or maybe a sweater from KnowledgeCotton Apparel.